On Saturday, November 7, the Third Street South Farmers Market leaves the parking lot behind Tommy Bahama and sets up again on 3rd Street South, between Broad Avenue South and 13th Avenue South, from 7:30 to 11:30 a.m. The market makes this move every November. Two things are different this year. Florida's Paradise Coast has added the market to its fifth ¡ARTE VIVA! season, with a stated focus on Hispanic and Latin cuisines. And at the Broad Avenue end, where the street market starts, a hotel now stands on the site of a former shopping center.
For Port Royal neighbors whose Saturday begins with flowers, coffee and a bag of produce on Third Street, the first street Saturday of this winter season will look different from the ones they remember.
Two Saturdays, two different openings
The dates overlap, so here is the order.
| Date | What happens | Where |
|---|---|---|
| Saturday, Oct. 31 | Start of the market's ¡ARTE VIVA! window, which runs through April 24, 2027 | Summer lot behind Tommy Bahama |
| Saturday, Nov. 7 | Winter street season begins | 3rd Street South, Broad Ave. S. to 13th Ave. S. |
| Every Saturday after | 7:30 to 11:30 a.m. | On the street through May |
The Paradise Coast convention and visitors bureau lists the market in its ¡ARTE VIVA! schedule from October 31, 2026, through April 24, 2027. The Third Street South Association, which runs the market, says it sets up on the street from November through May and in the lot behind Tommy Bahama from April through October. That places Halloween Saturday in the lot and November 7 on the street. The City of Naples calls the summer site the Neapolitan lot. Seasonal listings can change, so check the association's calendar before heading out on the 31st.
Nine tags on a twenty-nine-name roster
The association's 2026 summer vendor list names 29 businesses. Nine of them carry the ¡ARTE VIVA! tag. That roster is labeled as the summer lineup, so treat it as a guide to the regulars rather than a confirmed winter list. Still, it shows which stalls will define the festival side of the market:
- Anita's Guacamole: fresh guacamole, salsa and chips
- Bella Maria Café: quiches, tartelettes and empanadas
- Coloumbian Bites: tequeños, pastelitos, arepas, empanadas and coco-lemonade
- Casa De Loro: rustic Argentinian street food
- Colombia Taste of SWFL: Colombian arepas, arroz con leche and café con leche
- Dominga's Flowers: fresh-cut flowers and plants
- Fire & Rice: paella made in front of you
- Jimmy's Java: hot and cold-brewed coffee and beans
- King of Conch Salads: conch salads made to order
The bureau's release says the market will have "a focus on the culinary delights of many Hispanic and Latin cuisines," with returning favorites and new vendors. The release does not name the new vendors yet. The same summer roster also lists the market's growers and makers: Inyoni Farms, a certified organic grower; Mondragon Farms' local organic produce; Care2Grow's mushrooms; Gulfcoast Greens' microgreens; and Stamper Cheese from Wisconsin. On that roster, arepas and a basket of mushrooms belong to the same Saturday morning.
The 29-name roster is also a useful baseline. The association describes the market as more than 60 independent vendors with no national chains or franchises. That is roughly twice the summer list, and the extra room on the street is where the difference fits.
What two blocks of street add
The last move gives a preview. On the market's first morning back on the street, vendor Marlene Sale told Florida Weekly, "Today is the first day of this market. We're two blocks long." According to the paper, Sale had been selling her handmade crafts there for 17 years. They include Third Street South shell ornaments with the district's silhouette of Dorette Fleischmann in a black dress, a figure designed by the late Michael Vollbracht.
The same Florida Weekly report described Gone Bananas Naples making its debut that morning with chocolate-dipped bananas. A seasonal visitor said of the summer lot, "It was a little underwhelming there," and called the street version "awesome." The paper also reported that shoppers were adding holiday window shopping and stops at nearby boutiques such as J. McLaughlin to their Saturday market routine.
On the street, the market runs past the shops instead of sitting behind them. This year it also runs to a corner that has been rebuilt.
The Broad Avenue end, rebuilt
The north end of the market is at Broad Avenue South. The Olde Naples Hotel opened there at 200 Broad Ave. S. on May 15, 2026, between Third Street South and Gordon Drive. That was after the market had already moved to its summer lot. November 7 will be the first street-market Saturday with the hotel open. Gulfshore Business reported that the 109-room hotel stands on the former site of The Plaza on Third Street, a shopping center that bordered Third Street South, Broad Avenue and Gordon Drive. The Camalier family, who own the property, partnered with Ocean Properties Hotels & Resorts, and the hotel is part of the Opal Collection.
For market-goers, the useful part is Annie's. It opened the same day and is open to the public. The hotel describes three concepts under that name: Annie's Bistro, Annie's Bar and Annie's Espresso Bar, the last serving specialty coffee and pastries. Hours have been listed differently in different places since opening, so check with the hotel before planning a post-market brunch there. The rooftop pool is for hotel guests only.
The century-old Olde Naples Building is at the southwest corner of the same intersection, at 284 Broad Ave. S. / 1148 3rd St. S., and it is still waiting on its restaurant. An earlier restaurant plan ended in May, when the landlord ended that lease, according to Gulfshore Business. On August 19, City Council voted unanimously to approve an outdoor-dining permit for a new operator, as reported by the Naples Daily News, which described it as an Italian restaurant. The city's application names ONB, LLC, with Stefano Frittella as manager. No restaurant name or opening date has been announced, so market Saturdays this season will start with one corner open and one still under construction.
A Saturday that runs on the festival calendar
The ¡ARTE VIVA! tag reaches beyond the stalls. Opening weekend and the week that follows line up like this:
- Saturday, Oct. 31, and Sunday, Nov. 1: Naples Botanical Garden's annual Día de los Muertos Celebration, with Ricardo Soltero's eight-foot Calaveras sculptures, ofrendas, Mariachi Sol Azteca, Orquesta Tropical Sound, and performances by Ballet Folklorica Jaliscience and Danza Azteca Guadalupana.
- Thursday, Nov. 5, and Friday, Nov. 6: Books on Third hosts author evenings with Madeline Martin for A Time of Witches and Brisa Carleton for Just Her Holiday Type. The independent bookstore opened in October 2025 above Ridgway Bar & Grill, WGCU reported. Its address is 1300 3rd St. S., Suite 201, per the Paradise Coast announcement.
- Saturday, Nov. 7: The market's first street Saturday of the winter season, 7:30 to 11:30 a.m., with pets welcome in the organizer's announcement.
- Monday, Nov. 9: Adam Makos at Books on Third for Tidal Wave, his book on Operation Tidal Wave.
- Wednesday, Nov. 11: "Mahj, Wine & Jewels" with HopToi Mahjong at Antique Gallery Naples. Bring your NMJL card.
The festival's poster artist this season is Carolina Albrizzio-López, a Venezuelan-born watercolorist in Naples. Her poster, "Making Memories," shows how Hispanic culture passes from one generation to the next in Southwest Florida. The bureau also places the market inside that celebration, saying it will feature "local Hispanic vendors." On November 7, that means paella from Fire & Rice, café con leche from Colombia Taste of SWFL, and the market's flowers, cheese and produce, all on the street, starting at the new Broad Avenue corner.
The DWA Team keeps a running list of what changes on Third Street South each season, from vendor rosters to the restaurant still to come at Broad Avenue. If a Saturday at the market has you thinking about how Port Royal fits into your own plans, David Auston would be glad to talk it through over coffee. Explore My Properties.
